NovaFlow / June Reports
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Confidential - NovaFlow June 2026
VLDL

VLDL

Monthly Performance Report

June 2026

Novaflow Analytics

June 2026

Click any metric to explore the full section.

Daily Viewers
Low
Peak

Prime Time

Average concurrent viewers across the week. Click a day to focus.

Best Day
Sun
Weekends +1.4% vs weekdays
Quiet
Peak
Sunday
11P PST
1,940
avg viewers
Peak

Revenue Performance

Financial metrics and trends since inception

Monthly
Cumulative
Hover over the chart to explore monthly data
Monthly Views
595,973
Watch Hours
362,031
Avg Watch Time
36.4m

Content Performance

Video tier distribution and top performers

AA

Top Performers

129 videos (10%)
A

Strong Content

323 videos (25%)
B

Average Content

774 videos (60%)
C

Below Average

64 videos (5%)
Top Performing Videos
Video Tier Avg Concurrent Plays Retention
8 Loot Hoarder T5_WEB AA 509 60 99.9%
0919_BORDX_ZI8U_THE_CARPARK AA 516 47 99.9%
Spawn camping in games AA 532 49 99.8%
Third person logic in PUBG AA 554 44 99.8%
0317_BORDX_2II8_PAYDAY_247 AA 508 45 99.8%

Audience Sentiment

What viewers are saying about the stream

Total Comments
154,350
Sentiment
98%
Positive
Sentiment Breakdown
Positive
98%
Negative
2%
Top Themes
Love for recurring characters like Alan Engagement with running jokes and skits Nostalgia for classic VLDL moments Playful banter referencing gaming culture Appreciation for cast chemistry and humor
Notable Quotes
"I LOVE THAT WE GOT THE UNCENSORED VERSION!!!"
"Ive seen this skit, its a great one"
"the genuine stoke of getting a bad azz Weapon in games is represented in this for sure 😂"
"I love you Britt"

Optimization Overview

Active experiments and content scoring results

What We Tested, Learned & Changed

Every optimization this month came from a controlled test or a measured improvement. Here is the record.

Tested · Jun 24
Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per hour watched without hurting viewership. Results are reviewed when the test window completes.

Learned · Jun 30
Completed an ad frequency test — adopted

We completed a controlled ad frequency test. The results showed a clear improvement in ad delivery per hour watched, so we kept the new setting.

Experiments
2
Active
Ad Tests
9,654
Completed
Videos Scored
1,290
In library
Phase
Optimizing
Favoring 120s ad breaks (37% of placements).
Experiment 1
Ad Duration
Testing 30s, 60s, 90s, and 120s ad lengths with equal distribution. Revenue differentiation not yet measured.
Collecting data — measuring ad duration performance
Experiment 2
Content Scoring
1290 videos scored by retention-weighted analysis across four performance tiers.
0 videos have high-confidence scores with 30+ plays

Ad Placement Experiments

VLDL is testing ad timing and density against its own recent baseline, with viewer experience monitored as a guardrail.

Planned
Ad density
A conservative ad-load increase will raise monetization density without degrading watch-time guardrails.

Jun 30 – Jul 7, 2026 · Impressions per watch hour

Starts
Jun 30
scheduled
Ends
Jul 7
planned
Test Window
7 days
of qualifying data
Status
Ready
final approval pending

Next: Launches after final approval.

Adopted
Ad density
This setting beat its baseline and is ready to carry forward.

Jun 24 – Jun 30, 2026 · Impressions per watch hour

Avg Daily Lift
+1.0
impressions per watch hour
Total Lift
+6.9
vs. baseline
Sample
7 / 7
qualifying days
Confidence
Decided
7 qualifying days

Also measured over the test window: 62,300 ad impressions, 3.0 ads per view, $288 revenue, $13.72 RPM, 12,786 watch hours.

Next: Carry this result into the stream's ad strategy.

Equal distribution
All four ad durations are receiving balanced traffic. No variant has been favored yet.
Serialized content leads
Multi-part narrative formats lead the top tier. The strongest performers are series episodes.
Next step
Measure the revenue impact of the live ad tests and lean further into the 129 top-performing videos.

What's Next

Upcoming schedule and experiment plans

The upcoming schedule spans July 21 to August 3, covering all 14 days with a projected 7,562 total video plays. The key strategic shift this period is a stronger weighting toward 120-second ad breaks, while still preserving room for continued placement testing and optimization.

Days Scheduled
14
Total Videos
7,562
Upcoming Schedule (Click to expand)
Tuesday, July 21
529 videos
Wednesday, July 22
550 videos
Thursday, July 23
546 videos
Friday, July 24
533 videos
Saturday, July 25
533 videos
Sunday, July 26
536 videos
Monday, July 27
545 videos
Tuesday, July 28
533 videos
Wednesday, July 29
547 videos
Thursday, July 30
544 videos
Friday, July 31
520 videos
Saturday, August 01
562 videos
Sunday, August 02
543 videos
Monday, August 03
541 videos